About
Branding + Web Designer
My name is Peter Costello.
I help clients build a memorable and engaging brand experience through Design, Illustration and Brand Strategy.
Through my work I wish to craft purposeful identities that communicate Character, Charm and Authenticity.
With a strategic, purpose-driven approach, I use clarity and character to design memorable brand experiences that connect with their audience.
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Behance
costello-design.co.uk
Contact
Branding
Illustration
Logos
Strategy
Packaging
Web Flow Dev
Social Media
Copywriting
Art Direction
Branding
Illustration
Logos
Strategy
Packaging
Web Flow Dev
Social Media
Copywriting
Art Direction
Insta
Behance
Contact
Let's create something cool.
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Shrum
I’m an Independent Brand Designer based in London and The Cotswolds. With a strategic, purpose-driven approach, I use clarity and character to design memorable brand experiences that connect with their audience.
Service
Packaging, Brand Identity,
Self Directed
Self Directed
Industry
Health, Wellness
Shrum
I’m an Independent Brand Designer based in London and The Cotswolds. With a strategic, purpose-driven approach, I use clarity and character to design memorable brand experiences that connect with their audience.
Shrum
I’m an Independent Brand Designer based in London and The Cotswolds. With a strategic, purpose-driven approach, I use clarity and character to design memorable brand experiences that connect with their audience.
Physiotherapy3
Healthcare Service
Physiotherapy3 is a friendly physiotherapy clinic that provides complete injury treatment, personal training and massage.
My client wanted a clean, simple identity that aligned with their thorough no-nonsense approach to healthcare. Much of their client base are elderly but they also wanted to appeal to the local younger audience with the option to grow online in the future.
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Process
I worked with the client to craft a brand identity that reflected their fun-yet-professional approach to healthcare. They wanted something that would differentiate themselves from dull 'traditional' healthcare brands in the local area, and appeal to both a youthful and older audience.
Shrum
Nutritional Supplement
Harnessing the unique power of mushrooms, Shrum blends functionality with wellness. With a modern approach to design, the packaging reduces a minimalist idea to the bare essentials. Much like the supplements it contains, the identity is free from unnecessary additives, embracing the simple purity of nature.
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Process
The idea behind Shrum was to create an identity that communicated feelings of ease with complete trust. For this, I used a minimal palette of muted colours combined with a clean, rounded typeface.
Single weight lines were added to areas of importance. For the wordmark, a single, curved line was added above the 'U', forming a mushroom within the negative space. This mushroom symbol can also be used individually as a secondary logo mark or as a repetitive element throughout the identity.
Mainframe
Advertising Agency
Enter the Mainframe. An ambitious global digital advertising agency. Using the latest in programmatic ad-tech, Mainframe is able to run campaigns anywhere in the world, across any digital device. By utilising 'pixel' implementation and real-time, AI-powered optimisations, Mainframe strives to achieve campaign performance beyond what was previously thought possible.
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Process
The first challenge with this project was to craft something that complemented Mainframe's global ambitions whilst also remaining approachable and friendly. Atmospheric photography of the earth, the stars and beyond was used to convey the vast reach of Mainframe's services as well as there industry leading ambitions.
The second challenge was to design a memorable logo in an industry saturated with 'M' lettermarks. As 'pixels' are essential building blocks of today's advertising industry, I decided to incorporate these 1:1 squares into the lettermark. Custom box brackets were added to form the shape of the devices Mainframe works with: Mobile, Tablet, Computer and TV.
Pix Court
Apartment Complex
Introducing the beautiful PiX Court. A set of nine uniquely designed apartments located in the cultural heart of a iconic South London neighbourhood. Rye Lane.
The brief here was to create an identity that hinted at heritage and tradition, whilst also being relatable to a young, vibrant audience.
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Process
The client wanted to avoid anything corporate, requesting a unique quirkiness that spoke to the local community.
After seeing the building site and the interior design style they planned on using I was able to get a better idea of their unique vision. Taking inspiration from the early 1900s, industrial chic design, and even The Grand Budapest Hotel by Wes Anderson, I decided to incorporate simple line drawings for print and illustrations with ornate borders, a traditional colour palette and a variety of textures to give a worn, used paper feel. The wordmark of serif and vibrant colours suggests a vintage cultural heritage and the 'arch' is a reference to the industrial redbrick arches they preserved from the previous buildings.
Process
With the goal of selling these flats as soon as possible, we decided to utilise charming invitations to view the properties and printed community centred poetry on the storefront windows for locals to read as they walk past.
For the website, the client wanted to incorporate the brand style into a custom 'bento-box' style webpage.
Wax Habit
Vinyl Cafe
Good coffee, good music and good vibes all round. The aim with this project was to take an old vintage aesthetic and give it a contemporary twist that appeals to both a mature population as well as a younger, trendier more modern audience. Wax Habit is the place where young and old can come to enjoy good music and good coffee.
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Process
With an earthy palette of aged coffee tones, the funky, fluid shapes were used to give the brand a youthful breath of life. The abstract dancing figures used throughout various areas of the brand were made by simply combining two different letter shapes from the logo. This gave the brand a fun relatable element that can be used throughout the brand, blending seamlessly with the logo itself.
Gud Gut
Healthy Beverage
With a growing range of products in a variety of flavours, Gud Gut is here to bring goodness to your gut. With all natural ingredients, zero added sugar and a symphony of live bacteria, these beverages have been brewed to give your microbiome a boost.
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Process
A base-palette of pastel pinks was used to set a mellow, friendly tone while the hand-drawn type faces were chosen to reinforce the all-natural feel of the range. The vibrant colour way for the individual flavours helps to boost appeal and gives the product a recognisable strip of colour on supermarket shelves. The smooth strip of colour is a subtle, abstract indication of the beverage flowing through the gut. The logo itself is a swirling 'gut' icon composed of the two 'G's from the Gud Gut wordmark.