Hello there, I'm Peter, a graphic designer focusing on Branding, Logo, Web & Packaging Design. I like to take a functional approach to design, focusing on Idea, Story & Purpose.
I spend much of my free time with my family, outside, on a bike, or consuming some form of Sci Fi/Fantasy media.
This packaging concept was born from the idea to make healthy snacks more appealing to young children, ultimately encouraging healthier choices. By combining branding with interactive design, Flipflip attempts to transform the mundane experience of opening a snack bar into a memorable interaction where consumers can choose how they want to eat their snack. This unique interaction not only differentiates Flipflip from other products, but may also enhance brand recognition and loyalty.
I wanted to design an interactive packaging concept that would appeal to children between the ages of 5-13 years, an age group particularly susceptible to the vibrant, engaging packaging of unhealthy, sugary snacks. I wanted this design to be playful use an interactive element.
After exploring with various names and ways of flipping, rotating and spinning the ‘FLIPFLIP’ wordmark, I settled on this design choice, a simple, clear but satisfying interaction that children can understand and immediately engage with.
Bold, soft and playful typography combined with a vibrant colour palette was chosen in order to immediately connect with a younger audience, with the wordmark design and packaging layout encouraging consumers to ‘flip’ the bar and decide which end of the bar they would like to start with.
Rainform is an outdoor-wear brand specialising entirely in rainproof clothing for the urban explorer. By merging innovative functionality, exceptional performance and sleek modern aesthetics, Rainform aims to ensure consumers stay both dry and stylish.
The benefits of exploring the outdoors are becoming all the more apparent in the modern age. City-dwellers are getting out more but they want to stay both dry and stylish. Rainform aims to fill a gap in the market where exceptional rainwear is functional, reliable and aesthetically suitable for both rural excursions and urban commutes.
This branding concept was based on a hypothetical gap for an ultra-modern, minimalist, yet highly functional brand that specialises entirely in rainproof clothing. Few brands specialise in rainwear that is 100% waterproof, and none blend ultra-modern aesthetics with innovative functionality.
In a highly competitive industry dominated by a handful of global brands it was important to create something that had immediate visual impact and was completely unlike any other brands in the industry. I felt it was important for the name to relate to the brand’s 'waterproof’ niche.
The wordmark needed to be strong, unique and appear technologically advanced without becoming too ‘tech-y’. I attempted to avoid this by softening the corners to create a slightly less ‘computerised’ effect. The logo is a simple, radial repetition of the ‘R’ from the wordmark, then reversed in a way that the negative space resembles an icon of a storm.
Rainform embraces the high-tech, ultramodern future we are approaching and the typography choices need to represent this. The headings are an experimental cyberpunk-esque font that screams 'future' and although it's not the most legible font, I believe it communicates the brand's message. For the bulk of the script across the brand, a highly legible, also fairly cyber, monospaced font was used.
The photography needed to demonstrate the ‘Rainproof’ functionality whilst also appealing to a younger, urban audience.
Heavily stylised AI generated images were chosen, with the models standing in front of waterfalls or stood in rivers looking completely unfazed. Little, cyber-motifs were added along with random blocks of negative imagery to create a unique glitch effect.
Cyto is an elite cycling training facility, focusing on helping professional cyclists get lighter and faster and essentially win races. The brand embraces the raw grit that it really takes to be an elite cyclist - the grease, the sweat, the blood and the pain.
Adapted from ‘Cycling Technology’, the word Cyto also has a biological meaning in Latin as a ‘Cell’ - a hollow receptacle. This meaning is embraced by the brand where the CYTO lab is referred to as ‘The Cell’
The logomark was carefully shaped to resemble a cyclist hunched over their bicycle riding at full speed. Cycling is a smooth, fluid motion that more than anything is a continuous battle against the wind. Therefore the logomark at it’s heart needed to have an element of fluid motion.
The colour palette needed to be sleek, metallic and mechanical, representing the materials utilised in cycling and the focused lab environment. A flash of electric green is used sparingly to bring interest to areas needing some vibrance. A combination of dirty textures and digital noise is added to the graphics, merging the dirt from cycling with the digital technology used in the lab.
Pix Court is a collection of new homes built in the cultural heart of Peckham, Rye Lane. The initial brief was for a brand identity, in which I was competing against a number of other designers throughout the initial concept rounds. I was chosen to take on the project, and after a few more rounds to refine the concept, we settled on the brand you see here. Business card, Brochure design and web design & development were later added as subsequent projects.
My client wanted a brand identity that embraced the industrial heritage of the site, whilst also communicating an element of luxury and quirkiness that would appeal to a creative, professional and culturally diverse audience. It was important to the client that we avoided anything corporate and were conscious and respectful of the culturally diverse local community.
Taking inspiration from Industrial Chic, Art Deco and Wes Anderson's Grand Budapest Hotel, we decided to embrace a unique style of the early 1900s with a modern twist. We refined the brand values into 3 phrases: Industrial Heritage, Lavish Extravegance, and Vibrant Quirkiness .
The name 'Pix Court' had been decided prior to me taking on the project. I chose a strong serif font was chosen to work across a variety of mediums. The 'arch' with inspired by the original industrial arched brick walls they preserved in the courtyard. The yellow colour was chosen to give the logo a vibrant cheerfulness, and the ornamental icon in the 'O' was added to provide a subtle element of interest. I then paired the arched logo with a classic script font to finish.
I was later called back to design and develop the Pix Court website. My client had decided they wanted a 'Bento box' style website, which I decided was possible and could be presented in the style of a newspaper. To achieve this, and be responsive at all breakpoints proved harder than anticipated, particularly given the tight deadline, but ultimately we were happy with the results.
The colour palette was inspired almost entirely by vintage inks and papers with rough, aged textures added throughout. Where possible I restricted the brand to 'vintage' elements, including borders, extravegant flourishes and 2 dimensional line-drawn illustrations with red or burgundy ink. I wrote a poem about the local area (via Chat-GPT) that was used throughout the brand, and created extravagant viewing invitations in the style of a quirky party invitation.
DAVO is a free A.I powered service available for anyone to talk to at any time. By integrating ChatGPT and carefully prompting all responses to reflect those of trained therapists, psychologists and mental health support workers, DAVO is here whenever anyone needs someone to talk to.
With the goal of combating suicide rates and the rise in men’s mental health issues, DAVO hopes to give men the confidence to reach out for support as well as providing an easily accessible ear to talk to when they feel like they have no one else.
This idea arose after seeing the alarming statistics around rising suicide rates in young men and how they are often preventable given the right support. I also learned that artificially intelligent health professionals were statistically more accurate and effective than humans. As real-time A.I. has become highly articulate and fluent, I decided it could be made into a useful support line for someone who needed it.
The name ‘Davo’, was chosen due to its common use in British male culture. A diminutive of ‘David’ often used to refer to an unknown, unnamed man.
The voice and language of the brand was modelled on how a British bloke might comfort a mate. Bold, unashamedly 'loud' typography was used throughout the brand to give it a masculine yet approachable feel.
In order to identify as a service approachable for vulnerable men, I felt the logo needed to be bold, simple and if possible suggest an element of anonymity. I achieved this by reducing the letters of ‘Davo’ down to soft black shapes.
As the application of the logo was primarily digital, on an interactive platform, I felt it was possible to give the logo a fluid, organic motion.
The website & mobile app have only two purposes;
1. Connect the user to the A.I therapist as soon as possible. 2. Provide a clear link to speak to real human therapist as soon as possible.
This made the design of the UI fairly straight forward. It needed a clear explanation of what Davo is and then a clear, single CTA to begin taking to Davo through voice or text.
Enter the Mainframe. An ambitious global digital advertising agency. Using the latest in programmatic ad-tech, Mainframe is able to run campaigns anywhere in the world, across any digital device. By utilising 'pixel' implementation and real-time, AI-powered optimisations, Mainframe strives to achieve campaign performance beyond what was previously thought possible.
The concept for mainframe came from wanting to improve the branding for a company I worked for in the advertising industry. Although the final branding concept never came into fruition it taught me a lot about brand design.
As the company was one of the first truly global advertisers, it was important to have the brand communicate this. I chose to use imagery of the earth's atmosphere and the surrounding sky to convey their global reach & ambitions. This ended up being used consistently throughout the brand.
Two important elements of the company were used to inspire the logo;
1. In the advertising industry 'Pixels' not only make up the digital image you see on your screens, but they are also a vital tool used across the industry for measuring success. Because of this, I wanted the logo to include small, square 'pixels'.
2. The company only advertises across specified digital devices; Mobiles, tablets, computers & TV's. I wanted to incorporate this and did so with the use of parentheses. The squared outer shape of parenthesis representing TV's & computers, the rounded inner edges representing mobile & tablets.
Good coffee, good music and good vibes all around. What more could you want? I crafted this brand simply as a passion project for a cafe-vinyl store-music venue combination that I think would be cool.
It's family friendly daytime fun, fuelled by coffee rather than alcohol. Wax Habit provides an eclectic selection of great music for everyone to enjoy.
Wax Habit is a place for people of all ages to enjoy two key things; Coffee & Music. To communicate this I chose to merge some of the relatable elements from coffee & music:
1. The black and white colour palette seen in coffee & wax vinyl.
2. The circular shape of a vinyl record and coffee cup.
3. The fluidity of music, dancing and of course, coffee.
I wanted the logo to encapsulate the 3 key similarities I identified between coffee and vinyl music. I hand drew the logo within a circle aiming to give a funky, fluid style that could fit within a vinyl label.
I wanted to incorporate unique shapes or characters into the logo and ended up combining letters from the logo to form fluid, dancing characters.
Enjoy clean, great-tasting water straight from your tap with Filtr - The easy-to-install home water filter. Designed for quick setup and long-lasting performance, it effectively removes chlorine, sediment, and other common contaminants—no tools or plumbing experience required. Stay hydrated and protect your household with a simple twist-on solution that fits seamlessly into your daily routine.
As Filtr is a product that brings ease, simplicity and purity to customer's lives, the branding and packaging had to communicate just that.
After playing with a range of different names, I decided to remove the 'e' from filter and opt for a short, simple name: Filtr.
By dropping the 'e' from Filter, I was left only with letters with high ascenders. By adding in bends between the letters I was able to illustrate the idea of plumbing, with the 'Tittle' of the 'i' symbolising water, specifically unfiltered water.
I crafted the 'r' into the shape of a tap and hollowed out the final circle to represent filtered water. This tap with the 'filtered' water symbol can also be used as an icon across smaller applications where needed.
Filtr has one purpose; To bring pure water to your household. I found a simple two-way colour palette, where both colours represent purity and cleanliness but also contrast each other enough.
Flow is a gentle energy drink designed to fuel creativity and focus. Made with natural green tea enthused ingredients, it provides a smooth, sustained boost without the jitters. Perfect for artists, writers, and thinkers, Flow helps you stay in the zone and unlock your full creative potential.
As a coffee consuming creative, I see the importance of staying in the creative zone and keeping your creative flow going.
I wanted the brand to identify with creatives but also communicate the clean and healthy properties of the drink. To do this I decided to combine abstract art - something I believe clearly represents 'creativity' very well, with minimalism - something that represents clean simplicity. This clash of art styles result in a really appealing package.
Initially I used this rigid, hand crafted font for the word mark 'FLOW'. It signifies creativity, works well over the abstract art, and fits nicely inside or out of a container given it's squareness. Because of this it also works well through other areas of the brand.
Just a series of fun posters I created based exploring experimental typography through some of my favourite British phrases. Yes, they are all real phrases, yes some of them are ridiculous. Enjoy.
Rainform is outdoor-wear brand specialising entirely in rainproof clothing for the urban explorer. By merging innovative functionality, exceptional performance and sleek modern aesthetics, Rainform aims to ensure consumers stay both dry and stylish.
The benefits of exploring the outdoors are becoming all the more apparent in the modern age. City-dwellers are getting out more but they want to stay both dry and stylish. Rainform aims to fill a gap in the market where exceptional rainwear is functional, reliable and aesthetically suitable for both rural excursions and urban commutes.
This branding concept was based on a hypothetical gap for an ultra-modern, minimalist, yet highly functional brand that specialises entirely in rainproof clothing. Few brands specialise in rainwear that is 100% waterproof, and none blend ultra-modern aesthetics with innovative functionality.In a highly competitive industry dominated by a handful of global brands it was important to create something that had immediate visual impact and was completely unlike any other brands in the industry. I felt it was important for the name to relate to the brand’s 'waterproof’ niche.
For a new brand in an industry dominated by a handful of global brands it was important to create something that had immediate visual impact and was completely unlike any brands seen before. I felt it was important for the name to relate to the brand’s Rainproof’ niche.
The wordmark needed to be strong, bold and modern without becoming too ‘tech-y’. This was avoided by subtly softening and rounding the corners to create a slightly wetter, less ‘computerised’ effect. The logo is essentially a simple, radial repetition of the ‘R’ from the wordmark composed, then reversed in a way that the negative space resembles an icon of a storm.
Rainform embraces the high-tech, ultramodern future we are approaching and the typography choices need to represent this. The headings are an experimental cyberpunk-esque font that screams 'future' and although it's not the most legible font, I believe it communicates the brand's message. For the bulk of the script across the brand, a highly legible, also fairly cyber, monospaced font was used.
The photography needed to demonstrate the ‘Rainproof’ functionality whilst also appealing to a younger, urban audience. Heavily stylised AI generated images were chosen, with the models standing in front of waterfalls or stood in rivers looking completely unfazed. Little, cyber-motifs were added along with random blocks of negative imagery to create a unique glitch effect.
Cyto is an elite cycling training facility, focusing on helping professional cyclists get lighter and faster and essentially win races. The brand embraces the raw grit that it really takes to be an elite cyclist - the grease, the sweat, the blood and the pain.
Adapted from ‘Cycling Technology’, the word Cyto also has a biological meaning in Latin as a ‘Cell’ - a hollow receptacle. This meaning is embraced by the brand where the CYTO lab is referred to as ‘The Cell’.
The logomark was carefully shaped to resemble the shape of a cyclist hunched over their bicycle riding at full speed. Cycling is a smooth, fluid motion that more than anything is a continuous battle against the wind. Therefore the logomark at it’s heart needed to have an element of fluid motion.
The colour palette needed to be sleek, metallic and mechanical, representing the materials utilised in cycling and the focused lab environment. A flash of electric green is used sparingly to bring interest to areas needing some vibrance. A combination of dirty textures and digital noise is added to the graphics, merging the dirt from cycling with the digital technology used in the lab.
Pix Court is a collection of new homes built in the cultural heart of Peckham, Rye Lane. The initial brief was for a brand identity, in which I was competing against a number of other designers throughout the initial concept rounds. I was chosen to take on the project, and after a few more rounds to refine the concept, we settled on the brand you see here. Business card, Brochure design and web design & development were later added as subsequent projects.
My client wanted a brand identity that embraced the industrial heritage of the site, whilst also communicating an element of luxury and quirkiness that would appeal to a creative, professional and culturally diverse audience. It was important to the client that we avoided anything corporate and were conscious and respectful of the culturally diverse local community.
Taking inspiration from Industrial Chic, Art Deco and Wes Anderson's Grand Budapest Hotel, we decided to embrace a unique style of the early 1900s with a modern twist. We refined the brand values into 3 phrases: Industrial Heritage, Lavish Extravegance, and Vibrant Quirkiness .
The name 'Pix Court' had been decided prior to me taking on the project. I chose a strong serif font was chosen to work across a variety of mediums. The 'arch' with inspired by the original industrial arched brick walls they preserved in the courtyard. The yellow colour was chosen to give the logo a vibrant cheerfulness, and the ornamental icon in the 'O' was added to provide a subtle element of interest. I then paired the arched logo with a classic script font to finish.
I was later called back to design and develop the Pix Court website. My client had decided they wanted a 'Bento box' style website, which I decided was possible and could be presented in the style of a newspaper. To achieve this, and be responsive at all breakpoints proved harder than anticipated, particularly given the tight deadline, but ultimately we were happy with the results.
The colour palette was inspired almost entirely by vintage inks and papers with rough, aged textures added throughout. Where possible I restricted the brand to 'vintage' elements, including borders, extravegant flourishes and 2 dimensional line-drawn illustrations with red or burgundy ink. I wrote a poem about the local area (via Chat-GPT) that was used throughout the brand, and created extravagant viewing invitations in the style of a quirky party invitation.
DAVO is a free A.I powered service available for anyone to talk to at any time. By integrating ChatGPT and carefully prompting all responses to reflect those of trained therapists, psychologists and mental health support workers, DAVO is here whenever anyone needs someone to talk to.With the goal of combating suicide rates and the rise in men’s mental health issues, DAVO hopes to give men the confidence to reach out for support as well as providing an easily accessible ear to talk to when they feel like they have no one else.
This idea arose after seeing the alarming statistics around rising suicide rates in young men and how they are often preventable given the right support. I also learned that artificially intelligent health professionals were statistically more accurate and effective than humans. As real-time A.I. has become highly articulate and fluent, I decided it could be made into a useful support line for someone who needed it.
The name ‘Davo’, was chosen due to its common use in British male culture. A diminutive of ‘David’ often used to refer to an unknown, unnamed man.
The voice and language of the brand was modelled on how a British bloke might comfort a mate. Bold, unashamedly 'loud' typography was used throughout the brand to give it a masculine yet approachable feel.
In order to identify as a service approachable for vulnerable men, I felt the logo needed to be bold, simple and if possible suggest an element of anonymity. I achieved this by reducing the letters of ‘Davo’ down to soft black shapes.
As the application of the logo was primarily digital, on an interactive platform, I felt it was possible to give the logo a fluid, organic motion.
The website & mobile app have only two purposes;
1. Connect the user to the A.I therapist as soon as possible. 2. Provide a clear link to speak to real human therapist as soon as possible.
This made the design of the UI fairly straight forward. It needed a clear explanation of what Davo is and then a clear, single CTA to begin taking to Davo through voice or text.
Enter the Mainframe. An ambitious global digital advertising agency. Using the latest in programmatic ad-tech, Mainframe is able to run campaigns anywhere in the world, across any digital device. By utilising 'pixel' implementation and real-time, AI-powered optimisations, Mainframe strives to achieve campaign performance beyond what was previously thought possible.
The concept for mainframe came from wanting to improve the branding for a company I worked for in the advertising industry. Although the final branding concept never came into fruition it taught me a lot about brand design.
As the company was one of the first truly global advertisers, it was important to have the brand communicate this. I chose to use imagery of the earth's atmosphere and the surrounding sky to convey their global reach & ambitions. This ended up being used consistently throughout the brand.
Two important elements of the company were used to inspire the logo;
1. In the advertising industry 'Pixels' not only make up the digital image you see on your screens, but they are also a vital tool used across the industry for measuring success. Because of this, I wanted the logo to include small, square 'pixels'.
2. The company only advertises across specified digital devices; Mobiles, tablets, computers & TV's. I wanted to incorporate this and did so with the use of parentheses. The squared outer shape of parenthesis representing TV's & computers, the rounded inner edges representing mobile & tablets.
Good coffee, good music and good vibes all around. What more could you want? I crafted this brand simply as a passion project for a cafe-vinyl store-music venue combination that I think would be cool.It's family friendly daytime fun, fuelled by coffee rather than alcohol. Wax Habit provides an eclectic selection of great music for everyone to enjoy.
Wax Habit is a place for people of all ages to enjoy two key things; Coffee & Music. To communicate this I chose to merge some of the relatable elements from coffee & music:
1. The black and white colour palette seen in coffee & wax vinyl.
2. The circular shape of a vinyl record and coffee cup.
3. The fluidity of music, dancing and of course, coffee.
I wanted the logo to encapsulate the 3 key similarities I identified between coffee and vinyl music. I hand drew the logo within a circle aiming to give a funky, fluid style that could fit within a vinyl label.
I wanted to incorporate unique shapes or characters into the logo and ended up combining letters from the logo to form fluid, dancing characters.
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Pix Court Info.
Enjoy clean, great-tasting water straight from your tap with Filtr - The easy-to-install home water filter. Designed for quick setup and long-lasting performance, it effectively removes chlorine, sediment, and other common contaminants—no tools or plumbing experience required. Stay hydrated and protect your household with a simple twist-on solution that fits seamlessly into your daily routine.
Enjoy clean, great-tasting water straight from your tap with Filtr - The easy-to-install home water filter. Designed for quick setup and long-lasting performance, it effectively removes chlorine, sediment, and other common contaminants—no tools or plumbing experience required. Stay hydrated and protect your household with a simple twist-on solution that fits seamlessly into your daily routine.
By dropping the 'e' from Filter, I was left only with letters with high ascenders. By adding in bends between the letters I was able to illustrate the idea of plumbing, with the 'Tittle' of the 'i' symbolising water, specifically unfiltered water.
I crafted the 'r' into the shape of a tap and hollowed out the final circle to represent filtered water. This tap with the 'filtered' water symbol can also be used as an icon across smaller applications where needed.
Filtr has one purpose; To bring pure water to your household. I found a simple two-way colour palette, where both colours represent purity and cleanliness but also contrast each other enough.
Flow is a gentle energy drink designed to fuel creativity and focus. Made with natural green tea enthused ingredients, it provides a smooth, sustained boost without the jitters. Perfect for artists, writers, and thinkers, Flow helps you stay in the zone and unlock your full creative potential.
As a coffee consuming creative, I see the importance of staying in the creative zone and keeping your creative flow going. I wanted the brand to identify with creatives but also communicate the clean and healthy properties of the drink. To do this I decided to combine abstract art - something I believe clearly represents 'creativity' very well, with minimalism - something that represents clean simplicity. This clash of art styles result in a really appealing package.
Initially I used this rigid, hand crafted font for the word mark 'FLOW'. It signifies creativity, works well over the abstract art, and fits nicely inside or out of a container given it's squareness. Because of this it also works well through other areas of the brand.
Just a series of fun posters I created based exploring experimental typography through some of my favourite British phrases. Yes, they are all real phrases, yes some of them are ridiculous. Enjoy.